BRANDING & MARKETING

Print and digital marketing for PreferredOne's PreferredHealth health plan.

PREFERREDHEALTH ACO

PreferredOne teamed up with Fairview, North Memorial and HealthEast creating a new health plan called PreferredHealth. PreferredHealth is the largest accountable care organization (ACO) network in Minnesota. Pieces for this product included branding, member pieces, B2B pieces and an online presence.

OUTDOOR MARKETING

Promotion for PreferredHealth during fall open enrollment included Minneapolis transit, skyway, billboard and light rail station advertisements.

DIGITAL MARKETING

PreferredHealth product has an online presence with both a website and HTML emails sent out quarterly to its members.